We all know the directions by heart: lather, rinse, repeat. But is that really how we should be washing our hair on a daily basis?
Women should be following a new mantra: Shampoo the Scalp, Condition the Endz. When shampooing start at the scalp, then allow suds to work their way down the hair strand, Alternatively, work conditioner through the ends of the hair then up, saturating the ends of the hair first, then allowing a light remainder of the conditioner to condition hair near the top.
The philosophy is; “Shampooing should be concentrated at the scalp where natural oils are being produced. The mid-lengths and ends are cleansed when the suds wash through the hair, which allows for gentle cleansing in the portion of the strand where shampoo can strip moisture.
Conditioners should be focused through the mid-lengths and ends where the natural oils and moisture in the hair have been depleted. Understanding the hair strand and product placement in the hair is key to successful hair days.”
So next time you’re sudzing up, remember your new mantra: Shampoo the scalp, condition the ends, shampoo the scalp, condition the ends…